Bellmade (the best kettlebell training app ever made)

Hi, I'm Eric.

Against my will, I began working out with kettlebells in 2020. When the pandemic shut down every gym near me, I had to find another way to train.

I needed something that fit in my apartment. Barbells took up too much space, and dumbbells were sold out everywhere (high demand). So I landed on kettlebells.

I started with a single 12kg competition bell at a park near my place, and became known as "that kettlebell guy" to my neighbors.

A few months later, my collection grew and my training evolved, going from complexes, flows, and juggling into stricter, hardstyle movements. Eventually it became the minimalist, hybrid style you see today.

Getting into this world sort of happened by mistake, but man it's been fun! Here's what I've been up to since:

• Bellmade, a kettlebell training platform (app released 2026)
• Touch Grass Co., an apparel brand inspired by outdoor fitness (2022)
• Discord, a community of like-minded people (2022)
• Bellpop, a kettlebell mobile game (2026)

When I first picked up a kettlebell, I was working in commercial real estate finance. Now, I operate two businesses full time. It's crazy what a simple chunk of metal can do to change your life!

"We are what we repeat."